Dust-Tree Campaign

2020-06-19

Tree Plantation activity to support Dust –Free Solution by Mirka

Mirka India always made it clear to its Customers and Dealer partner that providing a world-class  Quality solution and Dust free work environment is their focus.

Our products from Abranet (Abrasive range), Electric Sanders and Dust Extractor work on providing the Dust free facility and already stirring the industry. We have done our analysis and benchmarking on live wood workshops based on the facts on Dust collection. Mirka Dust free solution ensure that it catches approx. 2.3 kg of dust per 8 hrs of shift. To correlate it with fact, we did a back calculation for amount of dust catch by single sacred fig tree which came out to be 2.3 kg/ month. It means that using Abranet is equivalent to planting 26 trees in environment.

To support this, we planned a drive in one of most polluted cities in world – Delhi NCR – Noida. We selected our key customer and partners to be the active presence of the Drive. The drive was named – DUST TREE CAMPAIGN. Wherein the customers who are buying and using Abranet are welcomed in a tree plantation activity.

This activity creates buzz like wildfire, and we got various offers to ensure establishment of Dust-free solution and Tree plantation activity.