KWH Mirka is now Mirka

2016-11-24

The name change is part of Mirka’s strategy to simplify and standardise the names of its subsidiaries and the parent company globally.

This is to confirm that the company name KWH Mirka Ltd has been changed in the Finnish Trade Register as of November 2, 2016. The new registered company name is Mirka Ltd. Mirka Ltd is a parallel name to the company’s main registered name in Finnish Mirka Oy and the parallel name in Swedish Mirka Ab. The company’s business ID (0721789-4) remains unchanged and the domicile is still Nykarleby, Finland.

- We aim to successfully market a broad range of solutions and services, says Mirka’s CEO Stefan Sjöberg. We need a unified brand which is instantly recognizable to the vast majority of our customers outside of Finland. We continue to be a proud member of the KWH Group but we believe that as a brand in our specific industry, a simpler “Mirka” company name has a greater impact. Over 97% of our products are exported and our company name Mirka now better reflects our brand to that global audience.

 




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