2019-11-13

Our cordless sander was named 2019 Global Media Award Winner at the SEMA  show in Las Vegas. The Mirka AROS-B was picked among thousands of products by a panel of international judges.

Mats Bystedt, Portfolio Manager for Power Tools at Mirka, is delighted to find out about the award: “We are extremely honoured, it shows that the countless hours we’ve spent trying to understand the needs of the operators in the automotive industry have paid off. To meet the high expectations of professional users is not an easy task,” Bystedt says.

”This 1” cordless random orbital sander is very lightweight and fits perfectly in your palm. Adjustable speed, brushless motor and the latest battery technology complete the package.” The Mirka® AROS-B is available worldwide, Mirka exports to over 100 countries.

SEMA is one of the biggest and most famous automotive trade shows in the world, bringing together specialty equipment manufacturers and automotive experts. The event showcases breathtaking builds and introduces new equipment so that the ideas of hobbyists and professionals can take shape.

"The idea of customization and personalization has been growing throughout the world," says Linda Spencer, SEMA director of international and government relations. "Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets. The automotive speciality-equipment market is made up of enthusiasts who are passionate about the hobby, and so it's exciting to see how their love for cars, trucks and SUVs is impacting those throughout the world."

This year’s program included about 30 judges from 22 countries. Each judge carefully reviewed and evaluated nearly 3,000 product entries at the SEMA Show before selecting the products that they felt would resonate and appeal most to consumers in their home countries. The Mirka AROS-B was selected for the award by Speed and Sound Magazine from South Africa.

Ergonomics and great design have always been important for Mirka. We have received several design awards for Mirka® LEROSMirka® DEROS, and Mirka® AOS-B.

Learn more about Mirka’s award-winning power tools and cordless concept.




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