Mirka processes personal data of persons (“User(s)”) using the myMirka service, including e.g. the tool registration service and other functionalities, either through an app or web portal (“myMirka”). In addition, myMirka may collect non-personal, power tool related data of some users of myMirka. For more information on this, see Section “Use of non-personal data”.

Who processes the personal data?

In addition to processing by group companies, Mirka uses external data processors to provide myMirka, in particular:

• A cloud service provider for the myMirka online, and the myMirka app, currently Azure Cloud
• A content management system (CMS), currently provided by Optimizely
• Maintenance and development providers, currently KPS and Solita
• A payment service provider, currently Adyen
• Shipping providers for product returns, currently Posti, UPS and FedEx

Data is processed by all of these processors subject to a written data processing agreement with Mirka.

What data is processed in the myMirka, for what purpose, and how long is it stored

Category of personal data	Legal basis	Purpose of processing	Duration of processing
Name of User	Performance of contract between User and Mirka (GDPR Article 6(1)(b))	Verifying the identity of the User	Within twelve months of the removal of the User’s account, or of the account otherwise becoming inactive
Unique numeric identifier for the User	Performance of contract between User and Mirka (GDPR Article 6(1)(b))	Identifying the User in order to use all the different functionalities of myMirka even when other identifying information (such as email) changes; collecting usage information in the myMirka app and providing suggestions for preventative maintenance of tools
Email address of User	Performance of contract between User and Mirka (GDPR Article 6(1)(b))     Legitimate interests of Mirka Oy (GDPR Article 6(1)(f)	Logging into the User’s account, receiving communications from Mirka, handling support requests, handling returns of products, sending status information concerning myMirka   Sending marketing and information concerning relevant Mirka goods or services
Postal address of User	Performance of contract between User and Mirka (GDPR Article 6(1)(b))	Shipping of products, product returns
Phone number of User (optional)	Performance of contract between User and Mirka (GDPR Article 6(1)(b))	Secondary means of contacting the user concerning their myMirka related orders and support tickets or other relevant issues
User’s IP address	Legitimate interests of Mirka (GDPR Article 6(1)(f)	Error detection and repair in order to ensure the Service can be used as intended, detecting and preventing fraud or misuse of myMirka
Various personal data entered in support requests, in chatbot discussions	Performance of contract between User and Mirka (GDPR Article 6(1)(b))	Fulfilling the User’s support requests, helping with the User’s questions entered in the chatbot
Tool usage data collected through the myMirka app	Legitimate interests of Mirka (GDPR Article 6(1)(f)	General analytics of tool usage and tool user profiles, used e.g. for targeted advertising/marketing of relevant goods or services
Tool serial number entered into myMirka	Performance of contract between User and Mirka (GDPR Article 6(1)(b))	Handling warranty/repair claims relating to User’s tools, tracking User’s stolen/misplaced tools at User’s request
General usage data concerning Mirka.com webshop use	Legitimate interests of Mirka (GDPR Article 6(1)(f)	Creating user profiles/personalising content in order to offer targeted advertising of relevant goods/services to the User

 

Data is collected mainly from the User through a registration form, although some data may also be collected through use of myMirka. Access to myMirka requires providing personal data, in particular the User’s name and contact information.

 

Use of non-personal data

Mirka also collects and processes data that does not directly or indirectly identify individual Users. Furthermore, certain data is anonymised or collected into general statistics containing no personal data, which may then be used for developing Mirka goods or services, or analysing usage of Mirka goods or services.

In particular, Mirka uses cookies, as well as Google Analytics and Google Tag Manager as well as Fullstory in order to analyse web usage and traffic; more information concerning cookie practices by Mirka can be found in our Cookie Statement.

In addition, Mirka collects and processes non-personal data collected for persons who have connected their power tools to myMirka. In particular, Mirka collects and processes data relating to speed, usage time, vibration, accumulated vibration dose, battery capacity, battery charge, battery charge level, battery full charge cycles, battery health, tool settings and malfunction alerts. This data may be used to provide analytics and reports to the user or to develop Mirka products or services.

Revised 9.7.2024